Social Media Shoot for PACE

Project Overview

PACE Therapeutic Associates sought to strengthen their presence among athletes in the Portland area. As a physical therapy clinic focused on performance and recovery, their goal was to build credibility and trust within the athletic community by highlighting their expertise and athlete-centered care. To achieve this, I partnered with them on a professional photoshoot featuring a Nike runner and an Olympic athlete, capturing authentic lifestyle imagery that aligned with their target audience.

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Project Execution

The project centered on a high-quality athlete photoshoot designed to create relatable, aspirational content. Working with elite athletes, I photographed dynamic action shots, recovery moments, and authentic lifestyle imagery that demonstrated the role of physical therapy in athletic performance and injury prevention.

In addition to photography, I provided support in developing broader content strategies. This included creating social media assets, optimizing captions and messaging, and advising on how to position their brand more effectively online. I also assisted in managing aspects of their social media presence, ensuring consistent and engaging communication with their target audience across platforms.

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Project Results

The collaboration delivered:

• A professional library of lifestyle photography featuring elite athletes
• Engaging visuals tailored for social media campaigns, website use, and promotional materials
• Social media content support, including messaging and posting strategies
• Increased relevance and visibility within the Portland athletic community
  

This project helped PACE Therapeutic Associates position themselves as a trusted resource for athletes, reinforcing their brand identity as a clinic dedicated to performance, recovery, and community connection.

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