Sports Marketing Campaign for PACE

Project Overview

PACE Therapeutic Associates wanted to connect more deeply with runners and position themselves as leaders in sports physical therapy. To achieve this, I created the PACE Network, an online membership-based running community designed for athletes at every level—from high school runners and recreational joggers to professional and Olympic competitors. The goal was to deliver training, nutrition, and performance insights while strengthening brand awareness and driving new patient visits to the clinic.

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Project Execution

I designed and developed a membership website to serve as the hub for the PACE Network. This included content such as:

• Strength and conditioning programs tailored for runners
• Nutritional advice to support endurance and recovery
• Exclusive interviews with professional and Olympic-level runners
• Topic-driven discussions and educational resources for the running community
  

To build momentum, I managed social media campaigns and launched a recurring newsletter that kept members engaged. Evergreen content was created in collaboration with clinicians and athletes, ensuring the community received authentic and valuable resources.

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Project Results

The PACE Network established itself as a vibrant online running community:

• Grew to 5,000+ members representing runners at every level
• Generated hundreds of thousands of impressions through social media promotion
• Increased patient visits to PACE clinics by engaging the local running population
• Produced a library of evergreen running content for long-term community use
• Elevated PACE’s reputation through interviews with world-class runners and Olympians

This project gave PACE a thriving digital platform to reach and serve the running community, blending clinical expertise with authentic athlete storytelling.

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